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Real-time bidding’s effect on analytics
By Bryan St. John, SVP International at AdSafe. Originally published on iMedia Connection. Barring a massive fiscal collapse, somewhere between 2 and 3 billion transactions will be made on the New York...
View ArticleeXelate Raises $12 Million in Series C Funding
September 24, 2012 To accelerate product and global expansion following two consecutive years of nearly 300% revenue growth, eXelate announces a C round led by NewSpring Capital with Carmel Ventures,...
View ArticleINVISION Partners With DIRECTV
DIRECTV becomes the first satellite TV operator to integrate INVISION’s DealMaker system into its advertising operations. After several months of aiming addressable TV ads on a locally, DirecTV will...
View ArticleMediaMath is one of Facebook’s Preferred Marketing Developers
MediaMath Clients Driving Higher Click-Throughs, Conversions and Brand Metrics Through Facebook Exchange Inventory Published: September 13, 2012 Global brands and agencies are seeing improved ad...
View ArticleMaxifier Receives Investment from Dentsu Digital Holdings
August 29, 2012 These are exciting times at Maxifier and it was great to announce yesterday that Dentsu Digital Holdings (DDH), a company that actively invests in emerging global digital companies, had...
View ArticleAd Viewability – The Top 4 Misconceptions
There’s been a lot of chatter around ad viewability lately: Who is measuring viewability most accurately and how? Can it really be used for targeting in real-time bidding or only as post-campaign...
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We are Integral.
Eighteen months ago, I was fortunate enough to join a great team at AdSafe Media. I had been a prior user of all the verification solutions in the marketplace and chose to join AdSafe because of its...
View ArticleIntegral’s Causal ROI Solution – A Case Study
By: Kiril Tsemekhman Here at Integral, we believe that the quality of the environment and exposure of ads are critical to ad effectiveness, and that understanding these factors is the key to buying and...
View ArticleEfficiencies in Media Buying with Viewability
In financial markets, whenever one trader has information that can lead to a greater return on investment versus information available to other traders, that trader has an arbitrage opportunity. In...
View ArticleThe Latest Ad Fraud “News”
In the last few days we’ve seen several announcements about a “new form” of ad fraud that is plaguing our industry. These announcements point to tactics like hiding ads within iFrames on pornographic...
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